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What luxury marketers should expect in 2015
In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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45pc of luxury watch and jewelry brands host ecommerce options: report
The digital presence of a luxury brand is increasingly important for the consumer’s purchasing decision, but among luxury watch and jewelry brands 90 percent do not offer clear pricing information online, according to a new study from L2.
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Top 10 luxury branding efforts of 2014
Luxury brands further communicated their personal aesthetic through integrated multichannel campaigns and event placement.
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Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads
Both Neiman Marcus and Net-A-Porter are reaching out to fashion-enthusiast readers with ads on the mobile-optimized sites of style publications.
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Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
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Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
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Condé Nast is 2014 Luxury Publisher of the Year
Publishing conglomerate Condé Nast is Luxury Daily’s 2014 Luxury Publisher of the Year for its move toward industry transparency and its evolution beyond traditional print in the luxury publishing sector.
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Wealth-X is 2014 Luxury Researcher of the Year
Wealth-X is Luxury Daily’s 2014 Researcher of the Year for its comprehensive examination of ultra-high-net-worth individuals.
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Luxury Women to Watch 2015
Luxury Daily’s Luxury Women to Watch 2015 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2015.
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Van Cleef & Arpels, Bottega Veneta, Aventura Mall and Prada – Live news
Luxury Daily’s live news from Dec. 31 – Van Cleef lights up the night sky with peer-to-peer wishes; Bottega Veneta continues focus on Japan with latest ad effort; Aventura Mall’s Styled magazine ups circulation via Modern Luxury partnership; Prada welcomes Gemma Ward back to modeling for spring 2015 ads.
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Versace, Rodeo Drive, art sales and ecommerce – News briefs
Today in luxury marketing – Donatella Versace says Madonna’s body was not Photoshopped; Store design in focus on Rodeo Drive; Billionaires chasing Warhols fuel $16B art sales; From local boutiques to global etailers.
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