Rebecca Minkoff gains 68.5K social media fans with Fashion Week efforts
U.S. fashion label Rebecca Minkoff grew its social media following by 68,500 combined fans across Facebook, Twitter, Instagram and Google+ Sept. 4-9 that the brand is translating into ecommerce and in-store sales.
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Jaguar picks viral marketing with Gilt flash sale
Jaguar North America is partnering with flash-sale site Gilt.com to offer one exclusive package that includes a specially-designed 2013 Jaguar XJL Ultimate, a vacation and a $2,500 Gilt credit.
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Movado bolsters mobile presence via optimized site
Watchmaker Movado is increasing its mobile presence with an optimized site that allows consumers to buy products, find a store, sign up for brand emails and connect via social media.
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Time Style & Design relaunch indicative of rebounded luxury demand
Luxury advertisers including Louis Vuitton, Bulgari, Rolex, Lexus, Hermès and Tiffany & Co. appeared in the second issue of Time Style & Design since its relaunch this spring that was prompted by the demand from the luxury market.
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Tatler school guide supplement boosts newsstand sales 14pc
Condé Nast’s high-society magazine Tatler released its annual Schools Guide boasting advertisers such as Ralph Lauren, Burberry and Giorgio Armani that helped to boost the magazine’s sales 14 percent.
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Bergdorf aims for big-ticket beauty purchases via mailer
New York-based retailer Bergdorf Goodman is pushing its in-store and online beauty event through a direct mail pamphlet that encourages consumers to shop and view lifestyle content on social media and its blog.
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Mercedes, PPR and bricks-and-mortar stores – News briefs
Today in luxury marketing – Daimler cuts profit target for Mercedes-Benz; How Laurent Claquin of luxury leader PPR keeps his well-heeled feet on the ground; E-tailers branch out with shop concepts; South Coast Plaza cements its luxury status with four new stores.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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Mobile marketing and the Great Content Delivery Debate
This is what is behind apps’ current dominance: the mountains of useless apps are kept aloft by a solid base of the how-did-we-ever-get-along-without-them apps that came before.
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