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Mondelez exec: Attention is the most valuable resource and we are struggling to get it – Mobile Marketer

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Mondelez exec: attention is the most valuable resource and we are struggling to get it
NEW YORK – As brands and marketers compete for consumers’ attention, having a better integration of brand and content is the best way for media to capture that attention, said an exec from Mondelez.
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Programmatic is key to beating non-transparent practices, says Guardian exec
NEW YORK – Programmatic advertising could provide the solution to widespread non-transparent activity in the media advertising world, said an executive from The Guardian.
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The New York Times seeing ‘encouraging metrics’ from excursion into VR: NYT exec
NEW YORK – A panel of women working in virtual reality at ad:tech New York 2016 held an intense conversation about the future of the platform, including insights from an executive with The New York Times on its efficacy in increasing awareness for reportage.
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