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With brands and agencies increasingly interested in specialized and hyperlocal mobile advertising, independent ad networks are getting squeezed to either sell marketers on promised end-to-end services or scale down their focus to one specific type of tactic.
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Mobile economy to top $3 trillion more quickly than expected: Yankee Group
The mobile economy is growing at a faster rate than previously expected while also showing signs of maturity, meaning there is still significant upside potential for companies in core sectors even as challenges multiply, according to a new report from Yankee Group.
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Microsoft’s Foursquare deal makes sense but scale still an issue
Microsoft’s deal with Foursquare does not push location services forward significantly but it does point to how such offerings are increasingly table stakes in the mobile space.
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A&E’s Bates Motel transforms phones into flashlights for virtual tour
A&E’s Bates Motel series has rolled out a 3D virtual tour of the motel’s rooms, leveraging mobile for a second-screen tool.
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Mobile Minutes: Connect through mobile, Selfie-friendly phones, tablet love affair, Apple removes Bitcoin app
Today in mobile marketing – Four ways brands can leverage mobile to connect with consumers; Narcissist’s dream: Selfie-friendly phone; Our love affair with the tablet is over; Apple removes Blockchain, last Bitcoin wallet app, from iOS App Store.
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