Dove focuses on friendship to extend Real Beauty via greeting cards
Dove is extending the reach of its ongoing “Campaign for Real Beauty” via a partnership with digital greeting card company Open Me to land an emotional plea around friendship for a female audience.
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Mobile’s in-car radio role could diminish going forward
As it makes over motor travel, mobile’s redefining of one of the oldest and most personal aspects of driving – the car radio experience – may be raising more questions than it answers about the prospects for automobile marketers.
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ABC’s Rising Star collaborative app places viewers on screen
Television network ABC’s reality series “Rising Star” premiered June 22 alongside a collaborative mobile application, enabling live votes and the chance for participants to be shown on screen.
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Hotels.com boosts mobile presence with desktop favorites
Online hotel-booking site Hotels.com has ramped up the functionality of its mobile app by adding popular desktop features such as the “landmark” search filter and reviews from TripAdvisor.com.
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