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How Oreo is using emojis to drive mobile engagement – Mobile Marketer

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1_226_378_0_100_http___i_haymarket_net_au_Videos_123CannesLions_DigitalImages_Oreo final_opt (1)How Oreo is using emojis to drive mobile engagement
Oreo targeted mainland China this spring with a mobile social campaign giving parents a way to take photos of themselves and their children offline and paste their heads into emojis, with over 99 million emojis generated within 11 weeks.
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Integrated cross-platform ads are not driving reach, ROI: Nielsen
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
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Spotify, Adidas playlist creator sings to runners
Digital music service Spotify and athletic brand Adidas have teamed together to promote the new #BoostYourRun trend by devising personalized playlists for runners.
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Horse racing’s other triple crown: mobile ads, geo-fencing and mcommerce
The New York Racing Association is generating awareness for the Belmont Stakes through location-based mobile ads targeting users nearby other popular horse races and in key cities. Please click here to read the entire story on Mobile Marketer

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