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Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile – Mobile Marketer

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Staff reports

Forrester’s Julie Ask: Be “Big Mother,” not “Big brother” in mobile
NEW YORK – A Forrester Research executive at the Mcommerce Summit: State of Mobile Commerce 2014 conference said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric.
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Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach
NEW YORK – A Wendy’s executive at the MCommerce Summit: State of Mobile Commerce 2014 conference claimed that Facebook’s shrinking organic reach opens up a new set of targeted advertising opportunities that are geared towards mobile.
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Skava CEO says user experience beats technology with mobile Web design
NEW YORK – A Skava executive at the MCommerce Summit: State of Mobile Commerce 2014 conference said that marketers are paying too much attention to which type of technology to use when building a mobile site instead of focusing on figuring out the best user experience.
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Warburg Pincus exec says mobile gives traditional retailers fighting chance
NEW YORK – A Warburg Pincus executive at the MCommerce Summit: State of Mobile Commerce 2014 conference urged retailers to step up their in-store and online mobile marketing initiatives to win sales.
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