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Mikimoto upends precious perception of pearls in social effort – Luxury Daily

Physical retail to continue global perfumes’ market domination: report
The global perfume market is estimated to reach a value of $39.67 billion by the end of this year, according to a new report by Future Market Insights.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Mikimoto upends precious perception of pearls in social effort
Japanese jeweler Mikimoto is setting out to prove that pearls can defy convention with a digital campaign.
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Louis XIII serves cognac-centered tasting atop Four Seasons New York
Cognac-maker Louis XIII de Rémy Martin is demonstrating craftsmanship and savoir-faire during an experiential tasting 52 stories above the streets of New York.
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Audi drives into the holidays, focusing on video
German automaker Audi is visualizing the arrival of the winter and holiday season, exciting fans ahead of its annual sales event with an aesthetically pleasing video campaign.
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Biltmore Hotel uses art to design one-of-a-kind VIP guest experience
Historic hospitality brand The Biltmore Hotel is crafting an experience unlike many other hotels in which guests can purchase a VIP stay that includes guided art tours through Miami.
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Sotheby’s revamps regional Miami title with heightened focus on arts, culture
One Sotheby’s International Realty is relaunching its lifestyle publication to better reach the world’s creative set and those interested in making Miami home.
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Burberry, La Prairie, Nordstrom and Simon Malls – Live news
Luxury Daily’s live news from Nov. 1 – Burberry weaves cinematic heritage tale to kick off holiday season; La Prairie to open branded spa in Waldorf Astoria Beverly Hills; Nordstrom gets in festive spirit with customer appreciation campaign; Simon preps for holiday rush with interactive directories.
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Luxury market, watches, Condé Nast and the NBA – News briefs
Today in luxury marketing – It’s time for luxury companies to stop blaming macro trends and become more sophisticated; Watches see a Brexit boom; Charles Townsend retires from Condé Nast as chairman; The Elder Statesman partners with NBA.
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Storytelling and beaver dams: GoPro to Snap
I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.
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