Is social video the new commercial?
Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is more effective than traditional commercials.
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Bringing the exclusivity factor back to luxury collection showings
It used to be that fashion shows were only attended by the best and brightest VIPs and magazine editors. However, creating extra efforts at shows or events that can only be sensed by the crowd is a way to bring back exclusivity.
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Louis Vuitton pushes Kusama collection via augmented reality app
Louis Vuitton is raising awareness for its handbag collaboration with Japanese artist Yayoi Kusama with a mobile application that uses augmented reality, photo sharing and push notifications.
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Lexus leverages US Open sponsorship via multichannel efforts
Toyota Corp.’s Lexus is creating more awareness for its title as the official car of the 2012 U.S. Open by hosting a Twitter chat and adding to its interactive onsite experiences.
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What luxury brands should do in case of an economic downturn
Attention to quality, craftsmanship and value is what luxury brands should demonstrate in their advertising campaigns in the event of another economic downturn, according to experts.
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Architectural Digest up 11pc PIB year over year
Advertisers including Breguet, Cartier, Vacheron Constantin and Schumacher together lend a lifestyle vibe in the July issue of Condé Nast’s Architectural Digest.
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Fisker, Lamborghini, Karl Lagerfeld and Harvey Nichols – News briefs
Today in luxury marketing – Fisker teams up with Penske Auto to sell Karma luxury sedan; Lamborghini to launch luxury phones and tablet in Russia; Karl Lagerfeld, Shu Uemura team up; Harvey Nichols ad shows models peeing themselves with excitement.
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Mobile, Internet and the Cloud
Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.
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