Leverage the selfie to create deeper brand engagements
As the selfie becomes more popular, marketers should move quickly to tap into the trend as a way to drive consumer engagement before the quickly-evolving mobile space moves onto the next fad.
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Bud Light scores pre-Super Bowl with mobile multichannel giveaway
Bud Light is scoring touchdowns before Super Bowl 2014 kicks off in a multichannel campaign that offers an overnight hotel stay and game tickets via a mobile application.
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Red Cross pairs digital ads with mobile to drive donations
The American Red Cross has placed digital ads on more than 35 interactive touch screens around Chicago to drive mobile engagements and donations during the busy holiday season.
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Bigger mobile ad budgets, more device use expected
The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.
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Mobile Minutes: HP, T-Mobile, mobile OS, Apple
Today in mobile marketing – HP reportedly plans to launch new smartphones; T-Mobile uses Facebook as a gateway drug; The next big thing you missed: A mobile OS that doesn’t care what phone it’s on; Apple reportedly acquires note-taking app catch, BroadMap talent.
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