Tradition and heritage trump hip and new for luxury brand appeal: Ipsos
NEW YORK – Six in 10 affluent consumers believe that luxury’s definition has changed in the last five years, according to a survey conducted by Ipsos.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Tiffany puts a spotlight on art in the contemporary space
U.S. jeweler Tiffany & Co. is painting a new picture of art in contemporary day with a five-part video series.
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Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
Department store chain Neiman Marcus is enhancing the customer experience at its beauty counters through Memory Mirror placements in 20 locations.
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Ghurka gathers independent thinkers to characterize handbags
U.S. leather goods maker Ghurka is uncovering the key attributes that define those who carry its accessories in a content series.
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Lancôme transitions app capabilities to mobile Web with revamped site
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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Affluent millennials interested in purchasing luxury goods drops 15pc: report
Travel experiences are proving to be dramatically more important to affluent millennials, with most interested in hotel accommodations and flight tickets rather than luxury goods.
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La Mer, Nordstrom, Tag Heuer and Donatella Versace – Live news
Luxury Daily’s live news from Dec. 6 – Missoni, La Mer recreate Northern Lights for holiday gift box; Nordstrom to expand New York location’s footprint; Tag Heuer underscores brand mantra in rugby tournament alliance; Donatella Versace holds meet-and-greets at Harrods, Versace flagships.
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Louis Vuitton, Greece, BMW and Michelle Obama – News briefs
Today in luxury marketing – Small leather goods stoke Louis Vuitton’s “speedy” recovery; Turkish-Arab investors to spend $322M on luxury Greek resort; BMW says 120 vehicles damaged in South Carolina train derailment; Michelle Obama’s Gucci dress may have a hidden political message.
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Inviting nominations for the 2016 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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3 tips to tackle mobile for marketing and retail
Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.
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