Consumers can access the site by entering m.kansascitysteaks.com on their mobile browser. The company partnered with Mad Mobile for the mobile initiative.

“In an effort to increase sales and awareness during the holiday season, Kansas City Steaks has launched a mobile-optimized site that offers a full mobile commerce experience, order tracking, gift ideas and access to recipes,” said Ryan Kelly, vice president of sales and marketing at Mad Mobile, Tampa, FL.

“Mad Mobile partnered with Kansas City Steaks to create a unique mobile Web experience that is fast, intuitive and customized specifically for the brand,” he said.

Founded in 1932, the Kansas City Steak Co. is a family-owned company that offers a variety of the meats and other foods direct to the consumer through the company’s catalog, Web site and toll-free phone number.

Mad Mobile powers mobile sites and applications for brands and retailers such as Pier1, Suzuki Auto, Panera Bread and Lenovo.

Raw content
Via the mobile site consumers can not only buy food products, but also access gift ideas and cooking tips.

Consumers can browse different types of steaks, as well as pork, chicken, turkey, seafood and dessert products.

Consumers can browse products via the mobile site

Additionally, the mobile site includes social features such as Facebook and Twitter that redirect users to the company’s page.

“Consumers continue to purchase via mobile devices at a growing rate so providing access to high quality mobile sites is a great way to increase sales this holiday season and beyond,” Mr. Kelly said.

Mobile incentive
To celebrate the launch of the new mobile site, Kansas City Steaks is running a free shipping promotion from Nov. 30 through Dec. 15 when consumers make a purchase of $99 or more.

“Mobile can drive traffic in store and also gives consumers the option of avoiding long lines this holiday season and interact with brands in convenient and meaningful ways,” Mr. Kelly said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York