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Is Twitter’s $1M price tag for branded emojis worth it? – Mobile Marketer

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Staff reports

Is Twitter’s $1M price tag for branded emojis worth it?
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
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Mobile marketing week in review: Data mining and the Super Bowl
Increasingly sophisticated data mining and its impact on mobile marketing was a big topic last week in mobile marketing, as evidenced by news from Kia and Google. For the full analysis, watch this video.
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CVS’ branded Valentine’s Day hashtag transforms unlikely products into gifts
CVS is leveraging the pull of hashtags to get Twitter users in the Valentine’s Day spirit, sharing various new ideas to incorporate products into consumers’ gift giving.
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Cuties taps mommy bloggers for healthy snacking inspiration
Sun Pacific clementine brand Cuties is tying its image to Valentine’s Day through partnerships with bloggers and a social media campaign that entices parents looking for healthier treats for their kids.
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