The application can be bought for $0.99 in the App Store. The codes are updated twice a day and feature a ranking system.

“[The strategy is] to provide value and ease of use for consumers and a convenient means for collecting, sorting and ranking available promo codes,” said Denise Bein, cofounder of Neese Products, Phoenix. “We often rent more than one movie, so getting one free is great.

“We also sometimes keep a movie for more than one night, so we think of it as getting one night free while paying for one night,” she said. “We also usually make a plan to shop at stores with the Redbox kiosk.”

Redbox Automated Retail LLC, a subsidiary of Coinstar Inc., offers new-release DVDs through its network of self-service kiosks. Redbox is available at more than 15,000 locations nationwide.

Consumers can sign-up at http://redbox.com to receive promotional codes directly from Redbox via SMS on the first Monday of every month.
 
Neese Products creates new products in hopes of solving everyday household problems. The company created its first product, QuickSeals, to transform any opened food, bag or box into a zip-sealed container.

Mobile savings
Redbox movies are priced at $0.99 per night.

The ranking system helps consumers pick which promotional code is still valid.

To get the promotional codes, consumers launch the application or refresh the codes before leaving to rent a movie.

Consumers will be presented with the latest collection of ranked promotional codes for free DVD rentals at Redbox self-service kiosks.

After they select a movie, consumers are instructed to click Enter Promo Code on the Redbox checkout screen and enter one of the codes provided by the application.

Then, Redbox will confirm the free rental.

Ms. Bein said that Neese created an iPhone platform because it wanted to get its feet wet in the arena.

The target demographic is any consumer who has a Redbox kiosk in their area and rents DVDs.

Ms. Bein said that the application saves consumers time and money by collecting and sorting Redbox codes.

“This service is mobile because life today is a mobile experience,” Ms. Bein said. “People aren’t tethered to their computer. 

“With an iPhone app, you have the power in your pocket at all times – it’s great for a last-minute stop at a kiosk,” she said. “With a desktop computer, you’d have to plan ahead and print the code – with the iPhone, it’s always with you.

“Plus, with kiosks located away from home, having a real-time mobile data feed in the palm of your hand makes this an indispensible tool.”