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How Heineken’s Bond-themed mobile campaign uncapped 14 million ad impressions
NEW YORK – A Heineken executive at the Mobile Marketing Association’s Mobile Location Leadership Forum discussed a recent mobile-first campaign centering on the latest James Bond film that resulted in more than 14 million ad impressions gained from an Ibotta partnership and nearly one million beacon-enabled impressions.
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Walmart’s take on mobile video ads increases in-store sales
NEW YORK – A Marketing Evolution executive at the Mobile Marketing Association’s Mobile Location Leadership Forum emphasized why marketers need to think local, pointing to a video campaign from Walmart that was two times more effective on mobile than average as an example of how to successfully leverage location.
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Location-based targeting is Brown-Forman’s bread and butter
NEW YORK – A Brown-Forman executive at the Mobile Marketing Association’s Mobile Location Leadership Forum said that physical context is paramount to the brand’s location-targeting strategies for mobile users, as much of its product consumption is driven by occasions.
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Marketers value location-based ads, but in-store experience is lacking: Forbes
NEW YORK – A Forbes executive at the MMA Mobile Location Forum predicted that location based ads will eventually make up 40 percent of ad spend and location-aware apps will triple by 2019.
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