How Dr Pepper drove 213K store visits with programmatic mobile ads
For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households.
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Heineken scores with multi-pronged mobile strategy targeting soccer fans
Heineken’s new comprehensive marketing campaign for the UEFA Champions League soccer competition scores on mobile with a new Web site optimized for smartphones, a text-based daily giveaway and a social strategy that includes real-time commentary from former players.
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NASCAR turbo-charges mobile app by rewarding engaged users
NASCAR has updated it mobile application with a new loyalty and rewards experience as the racing organization looks to build closer relationships with the fans already accessing news and other information via the platform.
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UNICEF enlists social messaging app Line for mobile fundraising push
The United Nations Children’s Fund is teaming up with mobile messaging application Line to drive fundraising for the nonprofit as well as raise awareness of its efforts.
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