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Hideaways magazine picks hidden hotel treasures for top 100 list
Klocke Publishing House’s Hideaways international travel magazine is revealing the top 100 luxury hotels around the world via stunning videos and images in mobile applications.
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Harrods, Harvey Nichols channel sympathy, store updates for London riots via social media
British department stores Harrods, Harvey Nichols and Selfridges are comforting and updating consumers about the British riots via Facebook and Twitter updates.
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Product placement most beneficial way to step-up luxury TV ads: expert
Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.
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Social video can build awareness, advocacy for luxury brands
Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.
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BMW uses humor to display financial services extended protection plan
German automaker BMW Group’s financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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Vogue sales, CEO stability and Missoni – News briefs
Today in luxury marketing – Vogue is the only magazine with increased newsstand sales so far this year; CEO stability holding up despite challenging economy.
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Mobile wave in a sea of digital change
In 2011 unit sales of smartphones and tablets will exceed those of PCs, laptops and netbooks for the first time.
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