Jan. 26 Webinar: Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011
Please click here to listen to the archived webinar on Wednesday, Jan. 26 at 2 p.m. – 3 p.m.
The 2010 holidays will go down in history as one of the first where mobile shopping and commerce played an influencing role in overall retail sales. This free webinar sponsored by Truste tracks mobile commerce’s progress over the holidays, lessons learned and best practice for 2011.
Retailers such as footwear and apparel specialist Steve Madden rolled out mobile sites, applications and other mobile initiatives to either drive sales on the medium or to retail stores. The mobile commerce efforts closely mirrored the ecommerce push, but kept in mind the mindset of mobile consumers.
So how did retailers such as Steve Madden fare in the 2010 holiday season with their mobile efforts? What would they not do again and what would they repeat? What surprised them most?
To answer key issues, Mobile Commerce Daily has put together a free webinar with participation from Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York; Joy Cicman Liuzzo, senior director at market researcher InsightExpress; and Janet A. Jaiswal, director and mobile product manager at Truste .
Mobile Commerce Daily associate editor Dan Butcher will moderate.
Truste is sponsoring the webinar.
Topic
Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011
Date and time
Wednesday, Jan. 26, 2 p.m. – 3 p.m. ET
Sponsor
Truste
Focus
A recap of how mobile commerce performed over the 2010 holidays, what went right and what could have been done better, and best practice for 2011. Research on mobile shopping behavior will also be presented.
Themes
– What did retailers and brands get right with mobile in the 2010 holidays?
– Examples of retailers that integrated mobile in the holiday mix: popular strategies and tactics
– The Steve Madden case study: how the footwear and apparel retailer deployed mobile in the multichannel context, what worked, what did not and takeaways for 2011
– Research from InsightExpress on mobile holiday behavior
– Insights from Truste
– What opportunities did retailers miss by not including mobile
– Lessons learned
– Best practice for 2011
Panelists
Andrew Koven, president of ecommerce and customer experience, Steve Madden
Joy Cicman Liuzzo, senior director, InsightExpress
Janet A. Jaiswal, director and mobile product manager, Truste
Moderator
Dan Butcher, associate editor, Mobile Commerce Daily
