Brazil, Chile offer more luxury growth opportunities than US, Europe: study
Developing countries including Brazil, Chile, Uruguay, Georgia, China and India are positioning themselves as valuable global retail markets for luxury brands looking to expand in these areas, according to research from A.T. Kearney.
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Gucci tries digital QR codes for watch push
Italian fashion house Gucci is pushing the new timepieces in its I-Gucci Sport collection with QR codes on digital images and video.
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Swarovski polishes social media efforts via Web series
Precision-cut crystal maker Swarovski is looking to target a younger demographic through a Web series starring “Gossip Girl” stylist Eric Daman that will be broadcast exclusively on entertainment site Cambio.
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Palace Resorts brings focus to experiences in multichannel campaign
All-inclusive hotel chain Palace Resorts is pushing its spa, golf and other exclusive experiences to affluent consumers in a new print, digital and on-property campaign called “Live in Awe.”
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Dior, Louis Vuitton round out auto-, beauty-dominated Vanity Fair
Lexus, Christian Dior and Prada took on different ad strategies in the July issue of Condé Nast’s Vanity Fair, likely to try a variety of ways to target affluent consumers in the transitional summer season.
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Viking intros D3 line through tactile experience
To push its new D3 product range, Viking Range Corp. has opted for a print brochure to complement a multichannel campaign.
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Porsche, retail in China, bloggers, Pinterest and Instagram – News briefs
Today in luxury marketing – Porsche finds way around $1.9 billion tax bill tied to VW deal; ChinaFile: Where clicks beat bricks; Social media driving young buyers to luxury cars; Pinstagram arrives for iPad, before Instagram, Pinterest.
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4 tips for breathing new life into your mobile commerce app
With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.
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