Louis Vuitton attaches personas to men’s bags to broaden appeal
French leather goods house Louis Vuitton attached personas to select models from its men’s bag collection to showcase the bags’ utility.
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Bulgari weaves Milan Fashion Week offer for branded resort
Italian jeweler Bulgari’s hotel and resorts in Milan is anticipating an influx of fashion-forward guests during the city’s annual Fashion Week with a special offer.
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20pc of affluent consumers comfortable with texted product suggestions: report
Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
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Valentino escalates Uomo fragrance teasers prior to full release
Italian fashion maison Valentino is continuing to tease its newest men’s fragrance Uomo with a sneak peek of its campaign video that may sustain interest in the scent until it is available worldwide in 2015.
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Bentley draws parallels to skiing with short film
British automaker Bentley Motors is celebrating its affinity for winter with a short film that shadows professional skier Chris Davenport.
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Givenchy strengthens grasp on mobile commerce via menswear app
French fashion house Givenchy released a new iOS mobile application dedicated entirely to its menswear line to push mobile commerce to its fashion-forward male consumers.
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Hublot capitalizes on approaching World Cup with Pelé timepiece
Swiss watchmaker Hublot opened its first Latin American boutique in Rio de Janeiro Feb. 5 as the Brazilian city prepares for the FIFA World Cup beginning June 12.
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Waldorf Astoria New York polishes boutique feel of Towers via specialist
The Towers of Waldorf Astoria New York is upping its concierge capacity with a new suite specialist dedicated entirely to customizing suites to fit preferences.
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Dolce & Gabbana commemorates 10-year affiliation with A.C. Milan
Italian fashion label Dolce & Gabbana created a dedicated microsite to house information and multimedia about its 10-year partnership with soccer team A.C. Milan to stoke traffic from the team’s fans.
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Swatch Group, Estée Lauder, Paris and Chinese consumers – News briefs
Today in luxury marketing – Swiss watch exports to China recover in December; Estée Lauder plots growth in emerging markets; Paris gets second MBA in luxury management; Catering to the Chinese shopper’s grand tour.
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Mobile device management in the workplace
Employees using their own devices to access company data can indeed pose a threat to company security.
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Cross-channel marketing must-do’s for Valentine’s Day and beyond
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
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