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Are luxury brands in the tank for product placement?
Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
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Ferragamo debuts first iPad app pushing new collection
Salvatore Ferragamo has placed its first iPad application at the center of its marketing strategy for the brand’s spring/summer collection.
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Tag Heuer to host first live Facebook Webcast for top-secret Apollo Project
Swiss watchmaker Tag Heuer is debuting the Apollo Project, what CEO Jean-Christophe Babin is calling its “most radical, out-of-the-box, totally mind-blowing innovation to date, ” via a live press conference from BaselWorld on March 23.
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Ritz-Carlton rewards members with gift card offer for extraordinary experiences
The Ritz-Carlton is rewarding guests who belong to Ritz-Carlton Rewards program by giving away gift cards that can be redeemed for a wide range of unique opportunities.
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Dior leaves Galliano behind with Russian museum exhibit
Christian Dior flaunts its history with the opening of Inspiration Dior, an exhibition at Moscow’s Pushkin Museum of Fine Art that features the brand’s designs since its first collection in 1947. Guess who’s not on the guest list?
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Givenchy, Four Seasons and Lexus – News briefs
Today in luxury marketing – Susan Whiteley appointed CEO of Givenchy Couture; Four Seasons Web site revamp: Chef stories, guest videos and more; Lexus thinks young for hybrid; Montblanc honors 10th anniversary of Purists.
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7 different approaches to mobile couponing
What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons.
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