6 luxury marketing trends to watch
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
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Dior enables exclusivity with access code-enabled Dior Addict content
French atelier Christian Dior is expanding its wonDiorland initiative’s digital touchpoints with exclusive mobile content that enhances the desktop experience.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Starwood dominates L2?s hotel digital index
With all six of its indexed properties netting top 10 rankings in L2’s latest report, Starwood Hotels and Resorts demonstrates that portfolios can evenly employ digital innovations across brands.
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Fendi lets consumers be the artist in new Baguette app
Italian fashion house Fendi is connecting with aspirational consumers through a new mobile application for tablets that uses its Baguette as a blank canvas for creativity.
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Bulgari eyes future by celebrating 130th anniversary with current events
Italian jeweler Bulgari is celebrating its 130th anniversary with a microsite that examines the brand’s current activities rather than past achievements.
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Gucci enlivens pre-fall collection with quirky film
Italian apparel and accessories label Gucci is showcasing its pre-fall accessories collection with a social video set in a surreal house.
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Jaguar Land Rover targets different audiences on US coasts
Jaguar Land Rover North America is launching two very different campaigns on each coast of the United States.
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Moët & Chandon keeps fans engaged with theme-changing Instagram contest
LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer long photo contest.
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97 percent of millennials post on social networks while traveling: report
Millennials are more likely than other age groups to seek out hotels with luxury services, according to a survey by Chase Card Services.
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Asia, BMW, Rolls-Royce and Rolex – News briefs
Today in luxury marketing – Asian wealth growing quickly; BMW holds off Audi as race for luxury car lead tightens; Roll-Royce to open luxury car showroom in Cambodia; Rolex: building for the future.
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