Burberry, Gucci, Zegna are online fashion show masterminds
Prestige brands such as Burberry, Neiman Marcus, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows available to consumers with the aim of driving sales, increasing Web site traffic and engaging consumers in a way like never before.
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Is FCC approval of Comcast-NBCU deal trouble for luxury brands?
There are mixed emotions throughout the advertising industry as to whether the Federal Communications Commission’s approval of the Comcast/NBC Universal merger is a good idea from the standpoint of luxury brands.
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Net-A-Porter says I do to wedding gowns with launch of bridal boutique
British ecommerce Web site Net-A-Porter launched a wedding boutique aimed to provide affluent, soon-to-be brides a selection of luxury gowns via a one-stop destination.
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Rebecca Minkoff styles consumer engagement around contest
Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to New York Fashion Week 2011.
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Dolce & Gabbana embraces fashion-forward concepts via iPhone app
Luxury fashion brand Dolce & Gabbana is providing tech-savvy affluent consumers a mobile experience that combines a fashion-oriented interface with a selection of branded content via an iPhone application.
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Younger, digitally engaged consumers exhibit upscale shopping behavior: study
Consumers who are single tend to have a higher disposable income and this audience represents significant buying power for luxury brands.
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Cartier, Jimmy Choo and Michael Kors – News briefs
Today in luxury marketing – Cartier looks for recognition in watchmaking; Jimmy Choo is all man; Michael Kors to open lifestyle flagship at Rockefeller Center.
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Luxury Daily’s Luxury Marketing Outlook 2011
As marketers reading Luxury Daily’s Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.
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