95pc of email marketing deemed irrelevant by recipients
Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.
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Dior gives insider look at beauty on dedicated Instagram account
French atelier Christian Dior is giving its beauty division a platform on Instagram to boost the visibility of its personal care products.
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Ruinart discovers contemporary art deep within historic cellar
LVMH-owned Champagne brand Ruinart is exploring the landscape of its cellars in Reims, France with the help of a photographic eye.
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Jenn-Air ups appliance intuition via app-enabled connected oven
Appliance maker Jenn-Air is working to incorporate user-friendly technology into the design of its wall oven through a partnership with Nest.
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Northrop & Johnson looks to luxury horizons for creative marketing initiatives
Yacht charter Northrop & Johnson is sailing into the Palm Beach International Boat Show with an impressive posse.
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Tires, text messages present customer satisfaction opportunities for dealerships
Germany’s Audi leads all automakers in dealer service satisfaction, according to J.D. Power’s 2016 U.S. Customer Service Index Study.
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Social media contests should focus on experiences not giveaways
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
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John Lobb, Jaguar Land Rover, Bulgari and Paris Luxury Rentals – Live news
Luxury Daily’s live news from March 17 – John Lobb pinpoints bespoke prowess in exclusive capsule; Jaguar Land Rover stokes its past in Heritage division’s rebranding; Bulgari boasts technological innovations at Baselworld; Paris Luxury Rentals offers insider tips for those looking for authentic stays.
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Tourist shopping, diamonds, body ideals and Bentley – News briefs
Today in luxury marketing – Terrorism, new biometric passports dent tourist shopping in Europe; Distress in the $80B diamond market; Is it fashion’s responsibility to change body ideals?; Home, James! Bentley unveils designs for holographic butlers in its luxury cars.
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Digital product development does not end on launch day
There is no such thing as a finalized digital product. Instead, launch day should usher in the next phase of your hard work.
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