Diesel lays bare potential of contextual, native ads on Tinder and Shazam
Lifestyle brand Diesel is rolling out disruptive, native advertisements on the Tinder and Shazam applications that showcase fall and winter apparel while underscoring the effectiveness of reaching younger consumers on popular mobile channels.
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Mobile search practices evolve in Mobilegeddon’s aftermath: report
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
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IBM taps into Weather Channel’s immense mobile power
IBM has acquired the Weather Channel’s digital and mobile properties as well as its data assets, enabling the technology company to tap industry-leading application capabilities and weather information as it seeks a bigger mobile role.
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Toshiba mobilizes fan-going experiences at Staples Center via augmented reality
Toshiba is bringing a mobile focus to basketball fans’ experiences at Los Angeles’s Staples Center by rolling out an augmented reality application that curates true-to-life pictures of team players with game attendees, allowing guests to enjoy a memorable photo opportunity.
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