David Yurman goes mcommerce after Web traffic jumps 200pc
Jewelry designer David Yurman decided it was time to create a new optimized site after the New York-based Luxury Institute revealed that more than 20 percent of consumers with at least $5 million in net-worth were shopping through mobile devices.
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How to market to Russia’s rich
With Russian consumers spending 9.8 hours per month on social networking sites, digital is the best way for luxury brands to enter the new market. Unfortunately, Facebook is not the only reigning platform in the country.
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Baume & Mercier returns to its roots with new Hamptons-focus
Swiss watchmaker Baume & Mercier is starting a new chapter that emphasizes the brand’s history and the celebratory nature of buying a luxury timepiece.
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Google Offers partners with Gilt City to offer subscribers time-sensitive deals
Google Offers has teamed up with Gilt Groupe’s local experience site Gilt City to offer its subscribers weekly deals on the company’s Web site, mobile app and email distribution list.
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Louis Vuitton, BMW, Ferragamo and Polish consumers – News briefs
Today in luxury marketing – Arizona Muse is Louis Vuitton’s newest face; BMW recalls 32,000 high-horsepower models for fire hazard; Salvatore Ferragamo eyes growth in Latin America.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Book excerpt: The Impulse Economy
Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.
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