The company partnered with Digby on the mobile initiative. Consumers can shop for items from the Chefs Catalog including cookware, cutlery, kitchen electronics and specialty foods.

Chefs Catalog’s key strategy is to provide their customers with access to Chefs Catalog products anytime, anywhere from the convenience of their smartphones in perfect timing for the holiday shopping season,” said Dan Jones, chief marketing officer of Chefs Catalog.

“The Chefs Catalog mobile-optimized site provides loyal customers an easy-to-use platform to purchase, navigate and search for all kitchen needs just in time for the holiday season,” he said.

Today, in print and online, Chefs Catalog offers products for the kitchen from the world’s top brands, including All-Clad, Calphalon, Cuisinart Cookware, Cuisinart Electrics, Henckels, KitchenAid, Le Creuset, Waring, and Wusthof.

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement.

Mobile kitchen
Consumers can use the social features within the mobile site to share products with friends and family.

Users can also look up ratings and reviews and browse detailed item descriptions.

Consumers can look at product pages featuring to view images and alternative views, as well as tap on the promotional bar that features unique cooking items.

Consumers can also use the search function on the top of the mobile site to look for a particular item. The functionality helps them save item when they are looking for a certain product.

Rolling out a mobile-optimized site is ideal – especially with the holidays around the corner.

Consumers always have their mobile device on hand and being able to get access to your favorite products is convenient.

“Especially with the holiday season upon us, we will see shoppers using their mobile devices to purchase, search and compare products from their smartphones,” Mr. Jones said.

“It’s a great time for retailers such as Chefs Catalog to develop a personal relationship with their valuable customers through an enhanced mobile shopping experience,” he said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York