Cheerios rain down on Angry Birds’ piggies in limited-time integration
Angry Birds 2 players will be able to rain Honey Nut Cheerios down on the game’s piggies for a limited time beginning on Aug. 6 in a mobile in-game integration that leverages ad serving technology instead of being hard coded into the platform.
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GE leverages social media and virtual reality to connect with fans
General Electric is sharing a series of virtual reality videos via social media in a new campaign to engage consumers, giving them behind-the-scenes access to factories and what it takes to create GE products.
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Mercedes, BMW and Audi acquire Here but will other automakers play along?
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
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Halston Heritage drives traffic by letting Covet Fashion users dress virtual avatars
Mobile gaming application Covet Fashion proved to be an effective platform for apparel and accessories brand Halston Heritage to engage consumers by enabling them to style and create virtual outfits with the brand’s range of vintage Hollywood looks.
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Lexus facilitates social viewing experience for TV series via app
Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.
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