Prada’s brand value rose 63 percent year-over-year: report
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ top 100 list from Millward Brown.
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Chanel improves digital brand experience with mobile site
French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
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St. Regis, Bentley cross-market brands via road-trip package
Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast highway.
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Audi expands dealership presence to become No. 1 in US
Audi of America is aiming to become the No. 1 luxury automaker in the United States and is investing $5 billion in three years to expand and update its showrooms to help boost the brand’s presence in North America.
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Orient-Express promotes bespoke travel with Peruvian tour
International hotel, river cruise and rail company Orient-Express is offering a six-night “Insider’s Peru” tour to showcase four properties and one train line.
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Chanel, Dolce & Gabbana eye entry-level consumers with June Vogue ads
Luxury advertisers are eyeing entry-level consumers by pushing eyewear and other summer items through advertisements in the June issue of Condé Nast’s Vogue.
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Burberry, Armani, Richemont and François Pinault – News briefs
Today in luxury marketing – Asia growth lifts Burberry profit 14pc; Armani growth continues as operating profit rises 20pc; Marty Wikstrom exits Richemont; Collecting art with François Pinault.
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Reaching the fastidious mobile consumer
With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
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