Lower spending does not stop brands from highlighting Father’s Day
With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.
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Rise in luxury sector interest has made way for sharing economy comfort: report
According to lifestyle magazine Robb Report, luxury spending is on the rise, with 55 percent of affluent consumers having more of an interest in the industry than they did a few years ago.
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Gucci flexes filmmaking muscle with Greek mythology update
Italian fashion label Gucci is taking a cinematic approach to sponsored content through a collaboration with Condé Nast.
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Chanel allows for viewer participation, interpretation in cologne campaign
French atelier Chanel is encouraging adventurous and active males to dive, glide and slide in a push for its Allure Homme Sport fragrances.
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Norway to ban petrol vehicles by 2025, signaling impending EV dominance
Norway has announced that it plans to ban petroleum-fueled automobiles within a decade.
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Ritz recalls heritage to vaunt belated reopening
The Ritz Paris Hotel is creating buzz for its re-opening on social media with a short film.
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Sephora uncaps new mobile revenue stream via shoppable Snapchats
LVMH’s Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
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Kering, Lancôme, Versace and Vertu – Live news
Luxury Daily’s live news from June 6 – Kering combats domestic violence with employee training program; Lancôme distances itself from controversial pop star following backlash; Versace transitions runway to reality in Bruce Weber-lensed campaign; Vertu appeals to Middle Eastern clientele with bespoke Ramadan collection.
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Burberry, fashion shows, Ralph Lauren and Singapore – News briefs
Today in luxury marketing – Burberry CEO Bailey gets 75pc pay cut amid struggle for growth; Are mixed gender shows the end of men’s fashion weeks?; Ralph Lauren expected to make job cuts; Shoppers’ paradise lost? Singapore’s malls suffer as locals, tourists curb spending.
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Graphene set to change mobility and much more
Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.
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