Fendi flashbulbs explode, giving way to gifting ideas
Italian fashion house Fendi is setting off light bulbs in consumers’ minds as they shop “brilliant” gift ideas for the holidays.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Cartier brings window shopping online via interactive feature
French jeweler Cartier is bringing the bricks-and-mortar experience online with a digital holiday window display.
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La Mer spurs crystal-inspired box for kept treasures
Estée Lauder Cos.’ Crème de la Mer has teamed with lifestyle brand Kelly Wearstler on a limited-edition objet d’art that merges modernist and classic design.
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Four Seasons Los Angeles creates edible real estate for children’s cause
Four Seasons Hotel Los Angeles at Beverly Hills, CA is letting consumers take a bite out of its property with help from “Million Dollar Listing” star Josh Flagg.
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Land Rover commemorates Defender with charitable send-off
British automaker Land Rover is readying to bid farewell to the Defender model with a London takeover and charity auction.
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Why Facebook still rules for engaging US online youth: Forrester
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
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Hermès, Moët, Harry Winston and Lalique – Live news
Luxury Daily’s live news from Dec. 8 – Hermès takes sled ride to Paris in holiday short; Moët toasts 2016 via consumer-generated wishes; Harry Winston plays new tune with ambassador Robin Thicke; Lalique, Steinway combine craftsmanship and creativity in crystal piano.
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Cartier, Kering, British luxury and Audi – News briefs
Today in luxury marketing – Cartier’s watches lose their sparkle in China; As smog blankets Beijing, Pinault talks sustainability in fashion; Talking business: The turning tide of Britain’s luxury market; Audi has simple engine fixes for luxury diesel cars: CEO.
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How do Chinese tourists really feel about Paris?
There is no denying that France holds a special place in the hearts of Chinese tourists.
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3 tips to develop a cross-device marketing and measurement strategy
Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.
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