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Bud Light matches native video with Tinder to reach mobile daters
Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.
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Social network ad spend growth will slow in 2015: report
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
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Chevrolet rides mobile surprise-fest to engagement heights on YouTube
General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fool’s Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.
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Perry Ellis discusses men’s fashion with bloggers for brand awareness
International menswear retailer Perry Ellis is holding a discussion on Twitter with prominent male bloggers about the industry to increase brand awareness.
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MLB swings at Apple Watch users as baseball returns for 2015
MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.
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UnitedHealthcare lends name to image-recognition weight loss app
UnitedHealthcare is teaming up with Visual Health Solutions Inc. to roll out a weight loss mobile application that leverages an image to display the effects of diet and exercise on a user’s facial appearance, suggesting that weight loss brands may turn to mobile for image-recognition features to boost consumer participation.
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