Michael Kors lauded for digital desire: report
Michael Kors is the U.S. label with the most digital appeal worldwide and is being praised for its ability to stay top of mind among consumers in the BRIC markets in a new report from Digital Luxury Group.
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Brian Atwood marries in-store, mobile engagement via QR codes
Footwear designer Brian Atwood is bolstering the shopping experience at its first New York flagship store through QR codes that connect smartphone and tablet users to video content.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Departures aims to please home-owners via brand extension
American Express Publishing’s Departures magazine is embarking on a second publication that will come out once a year and focus on architecture, design, home furnishings objets d’art and entertaining.
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Bobbi Brown taps mobile advertising to promote new store
Estee Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.
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Forrester exec: NFC has more use cases than payments
AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.
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PPR, Alexander McQueen, Neiman Marcus, McLaren and luxury automakers – News briefs
Today in luxury marketing – PPR’s Gucci confirms luxury slowdown in Q3; Alexander McQueen men’s store lands on Savile Row; Neiman Marcus sells a dozen $354,000 McLarens within two hours; Demand for luxury cars boosts Inchcape.
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Multiplication of mobile devices and what it means for marketers
Several factors are driving this proliferation of devices including miniaturization, technology transfer from mobile phones and price reductions due to volume manufacturing.
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