Online streaming of fashion shows makes show locations irrelevant
As more brands offer live streaming and online replays of their presentations at global fashion weeks, the location of the actual show and the location of viewers is becoming less important.
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Bulgari boosts product awareness through fragrance microsite
Italian jeweler Bulgari is rejuvenating consumer interest in its updated Omnia Crystalline fragrance through a dedicated microsite that hosts the fragrance’s latest advertising campaign and fragrance notes.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Palazzo Versace expands to Macau, partners with local casino operator
Luxury hotel Palazzo Versace is expanding its brand to Macau with the assistance of casino gaming company Sociedade de Jogos de Macau.
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Bottega Veneta lures consumers to commerce site with colorful ad
Italian label Bottega Veneta is aiming to increase traffic to its mcommerce site through a colorful banner advertisement featured on Vanity Fair’s mobile site.
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Jaguar Land Rover sees highest Land Rover monthly sales
Jaguar Land Rover USA reported a monthly sales increase of 40 percent compared to the year-ago period for the Land Rover division, due to the popularity of the Range Rover Sport and Evoque models.
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Four Seasons moves forward in global expansion with first Korean property
Four Seasons Hotels and Resorts plans to move forward with global expansion by opening a South Korean property in 2015 that will help secure a prominent position in this nascent market.
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Cartier, Chopard feature ads in first interactive Veranda issue
Patek Philippe, Cartier and Chopard are among the jewelry advertisers featured in the September/October issue of Hearst’s Veranda, which is the first issue to feature digital watermarking.
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Dior, Karl Lagerfeld, Mercedes and Flexjet – News briefs
Today in luxury marketing – Dior’s takes over windows at Saks; Karl Lagerfeld begins China store rollout; Mercedes sales jump 19pc to August record high; Bombardier to sell Flexjet unit, gets $1.8B jet order.
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Mobile’s complementary role to TV in sporting events
One of the main trends we are noticing going into the football season is that we are no longer having to convince brands of the importance of mobile.
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