The QR codes are placed on the store’s window display in SoHo in downtown Manhattan. The company believes mobile will help spread the word and engage consumers.

“We recently launched a new Web site and our strategy with the SoHo window display is to use the QR code to connect consumers directly to our new Web site,” said Stephanie Smeidt, creative director at Bobble, New York.

“The summer visual on the window draws consumers’ attention to bobble,” she said. “Mobile allows for ease and speed of connection from the QR code in the creative display, direct to our Web site, for more information and purchase.”

Bobble sells the reusable water bottle that filters water as consumers drink.

Bar codes galore
Mobile bar codes are growing rapidly.

Many companies are taking advantage of the growing trend and placing them on products and window displays.

Zappos, Brookstone, Bloomingdale’s, Bergdorf Goodman and Club Monaco are among the retailers using QR codes to drive user engagement.

Placing a QR code on a store window is a good way to help drive store traffic and let new and existing customers learn more about products.

“We have a strong social media presence, our Facebook and Twitter campaigns have strong visuals and creative which complements the window display,” Ms. Smeidt said.

Bob’s the word
After consumers scan the mobile bar code they are redirected to a page where they can learn more about the company and how to make the environment better.

“Bobble is all about encouraging consumers to change their water consumption habits as easily as possible,” Ms. Smeidt said. “Switching from single-serve to reusable can have a very positive impact on the environment and we believe it should be an easy transformation to make.

“Bobble allows consumers to have the experience of single-serve, minus its financial and environmental cost,” she said. “The mobile aspect of the window display is all about ease of purchase.

“The QR code in our window display facilitates the customer’s ability to link directly from window to Web site.”

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York