Digital experiences are transforming luxury retail
Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.
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Valentino pulls strings to whimsically promote fall collection
Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube.
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Bloomingdale’s uses fashion week as backdrop to promote exclusive designs
Department store chain Bloomingdale’s is promoting the relationships it has with fashion labels through a social campaign surrounding its 100 Percent Bloomies effort.
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Fairmont and Flytographer say no to selfies
Fairmont Hotels and Resorts is partnering with Flytographer to take a burden off the hands of travelers.
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Tod’s shows magnetism of Cape bag in photographic series
Italian apparel and accessories label Tod’s is putting a new lens on its Cape handbag through a collaboration with photographer David Bailey.
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How to marry mobile with location for bricks-and-mortar advantage: Swrve exec
NEW YORK – A Swrve executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations.
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Le Book curates creative relationships to streamline luxury campaigns
Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.
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Urban Airship exec: Consumers expect magical mobile experiences
NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers’ waning interest in traditional intrusive ads and growing desire to choose with which content they engage.
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Top 5 brand moments from last week
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
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Holiday advertisements, Burberry, Peninsula and Hublot – Live news
Luxury Daily’s live news updates from Sept. 18 – How do luxury advertisers spend their holiday marketing budgets?; Burberry turns to Snapchat for runway show sneak peek; Peninsula Chicago opens doors to public for Korean art exhibit; Hublot begins promotion for 2018 FIFA World Cup with countdown clock.
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Millennials, sharing economy, New York real estate and China – News briefs
Today in luxury marketing – Older millennials’ luxury spending; The sharing economy gets a taste for luxury; One sign that Manhattan’s super-luxury condo market is over; Back to basics, and beyond: automakers seek to counter China slowdown.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Why chat messaging apps are a location-based alternative to geofencing
Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.
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