Dolce & Gabbana launches video series for lifestyle push
Dolce & Gabbana launched a video series starring popular blogger Bryan Boy as an elusive employee that was set to convey the brand lifestyle and reveal the identity behind the mysterious @IWork4DG Twitter handle.
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Kiehl’s touches up CSR with multiple in-store, digital events
Skincare brand Kiehl’s is using social media, online sales, in-store deals and a multiple-city event to bolster its corporate social responsibility for amfAR.
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Barneys chooses charity alignment, social contest for shoe floor campaign
Retailer Barneys New York is raising awareness for the new shoe floor at its New York flagship store on Madison Avenue by supporting the Human Rights Campaign with shoe purchase proceeds and a Facebook contest.
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Chanel, Prada tap Vanity Fair for unparalleled pre-season exposure
Quite a few advertisers are using the August issue of Condé Nast’s Vanity Fair to push new products, but Chanel and Prada made the most impact through multi-page spreads that revealed their fall collections.
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Waldorf Astoria takes service up a notch with personal concierge program
Hilton Hotels-owned Waldorf Astoria Hotels & Resorts is enacting a new service that assigns a personal concierge to each guest to assist in all aspects of the travel experience, including before and after hotel stay.
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Mobile payment use nearly doubles in a year: report
Mobile payments are becoming increasingly popular, with 34 percent of survey respondents having made a purchase using their mobile phone compared to 19 percent a year ago, according to a new report from IDC.
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Alfred Dunhill, Barneys, Prada and luxury cruise lines – News briefs
Today in luxury marketing – Alfred Dunhill to exit India; Richard Perry’s blueprint for Barneys; Prada skips German department stores, missing luxury boom; Understanding luxury cruise lifestyle.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Impact of mobile devices on ecommerce
Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.
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