Augmented reality is the new QR code
Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name for itself and marketers are embracing all forms of the technology to offer a new type of engagement.
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Motorola cutbacks reflect Google’s challenges in becoming as profitable as Apple
Google is reducing the headcount at Motorola Mobility by 4,000 and closing a number of its facilities in a move that suggests the deal was more about patents than trying to compete head on with Apple.
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Procter & Gamble’s Bounty, Puffs tap mobile to help parents, teachers connect
Procter & Gamble’s Bounty and Puffs have teamed up with TeacherLists.com for a new campaign that includes a mobile component to make life easier for its users.
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Senokot mobilizes print coupons with QR codes to drive sweepstakes entries
Senokot is using QR codes on print coupons to make it easier for newspaper readers to enter a sweepstakes promotion.
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Mobile drives more timely, direct answers than online research: study
For market researchers, the key to collecting valuable insights into how consumers interact with their devices is to keep questions short and direct, according to a new study by Communispace.
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Tourneau extends reach of digital lifestyle magazine via iPad app – Luxury Daily
Luxury Daily today – Tourneau extends reach of digital lifestyle magazine via iPad app; Korean luxury market growing 12pc each year: study.
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Collecting mobile numbers: It’s all about brand engagement
For many consumers, mobile devices are the last fortress of privacy — the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.
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