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Aston Martin solidifies mobile strategy with second app launch – Luxury Daily

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Staff reports

Ritz-Carlton backs Succeed Through Service via digital push
Upscale hotel chain Ritz-Carlton is reaffirming its role as community supporter for underprivileged children with its Succeed Through Service campaign which is being flaunted via Web site and video marketing.
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Mercedes-Benz chauffeurs beauty style-setters to promote 2012 CLS63 AMG
Mercedes-Benz promoted its new 2012 CLS63 AMG model throughout the streets of New York last week by offering pedestrian style-setters a chauffeuring service to their destinations.
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CheckYourRoom.com ups customer service for picky luxury consumers
Luxury hotels are taking customer service to the next level with the launch of CheckYourRoom.com, an online destination that hand-picks hotel rooms in Europe for affluent consumers.
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Aston Martin solidifies mobile strategy with second app launch
British automaker Aston Martin is cementing its presence in mobile with the launch of a new application called the Aston Martin Experience.
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Yesterday’s newsletter: Rolls-Royce targets aspirational buyers with Phantom app
Yesterday in Luxury Daily – Rolls-Royce targets aspirational buyers with Phantom app; Breitling takes to the skies with Facebook promo; Swarovski jumps on bandwagon with Royal Wedding-themed products. Please click here to read the entire story on Luxury Daily for free

Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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Luxury advertising, Vera Wang and retail stocks – News briefs
Today in luxury marketing – How the recession changed the luxury-advertising landscape; Vera Wang’s rules for saying ‘I Do’; Retail stocks gain for week.
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