Top 10 luxury brand multichannel marketers of H1
During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.
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Chanel pushes skincare line with star-focused video series
French fashion house Chanel is advertising its skincare line through a video series featuring the return of previous brand ambassador, actress Diane Kruger, as well as other digital content on the brand’s Web site.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Armani extends eyewear campaign with video app initiative
Italian fashion house Giorgio Armani is extending its “Frames of Life” eyewear campaign by encouraging fans to create short videos on mobile video-sharing application VideofyMe using its own branded filter.
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David Yurman pays homage to long-time photographer in collection video
Fine jewelry maker David Yurman shows off its fall collection through a video that pays homage to the photographer who has captured 12 years of advertising images and upholds the personalities of campaign models.
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Porsche museum exhibit touts rare models, brand trajectory
The North Carolina Museum of Art in Raleigh, NC, is celebrating German automaker Porsche’s innovations throughout the years with an exhibition showcasing 22 quintessential Porsche models.
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Viceroy Snowmass gives cycling fans a head-start at USA Pro Challenge
Viceroy Hotel Group’s Snowmass, CO, property is sending cycling enthusiasts to the sidelines in VIP viewing areas to watch the USA Pro Challenge glide through the bumpy terrain with a special package.
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Louis Vuitton, Bottega Veneta, Jones Group and BMW – News briefs
Today in luxury marketing – Louis Vuitton investigates sexism and racism claims; Bottega Veneta says H1 2013 sales grew 12.9pc; Bidding begins on Jones Group; BMW profit declines as spending to keep ahead of Audi.
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5 mobile marketing myths debunked
A growing number of marketers are experimenting with and leveraging the mobile medium, learning the best ways to expand their strategic marketing competency, although many have experienced a few bumps along the way.
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