Recipe for success: Constant innovation and a consumer-first mindset
NEW YORK – A globalized and democratized world means that luxury brands need to rethink the way they connect with consumers, according to a Four Seasons representative speaking at Luxury Interactive 2015 on Oct. 15.
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Apple continues infiltration of high-fashion as Met Gala sponsor
Consumer electronics giant Apple has been announced as the sponsor of the annual gala organized by the Metropolitan Museum of Art’s Costume Institute.
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No easy answers regarding mobile site vs. mobile app
NEW YORK – When brands are experimenting with mobile Web design and mobile applications, they need to make sure the shoe fits the foot.
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Data-driven personalization is today’s handwritten note: Tamara Mellon exec
NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.
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Social media presents brands with inspirational window to millennials
NEW YORK – Social media has opened the world up for millennials and for the first time has allowed luxury brands to directly interact with tomorrow’s affluent consumers.
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Effective email customization rests on fine line of right time, message
NEW YORK – Building an effective email strategy comes down to delivering the right product at the right time to the right person, according to an executive from Ghurka at Luxury Interactive 2015 on Oct. 15.
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Sephora exec: Beacons need more time to evolve
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.
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Bentley, Veuve Clicquot, Givenchy and Four Seasons – Live news
Luxury Daily’s live news from Oct. 15 – Bentley ups African presence with Moroccan showroom; Veuve Cliquot lengthens its Polo Classic via branded prints; Givenchy spurs inspirational memes for latest fragrance effort; Four Seasons takes weekly “byte” of Silicon Valley networking potential.
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Burberry, London homes, diversity and Tesla – News briefs
Today in luxury marketing – Burberry shares plunge on weak H1 retail sales; Luxury London home prices seen rising 21.5pc in next five years; Diversity in fashion advertising does sell; Tesla beams down “autopilot” mode to Model S.
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Digitizing stored value: Apps and wallets, wallets and apps
We have been discussing mobile conversion—a challenge faced by everyone from merchants to payments companies to consumers.
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