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Alfred Dunhill tries augmented reality to integrate mobile video and traditional ads
British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.
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Burberry adds TV to Burberry Body marketing strategy
British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.
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Bergdorf encourages multichannel interaction with Fall catalog touchpoints
Department store Bergdorf Goodman is coaxing consumers to its blog, mobile site, store and Web site using touchpoints in its Fall collections catalog.
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Frette backs Rwandan artisans through Fashion’s Night Out partnership
Luxury linen retailer Frette is partnering with Same Sky, an organization that promotes trade skills among HIV-positive women in Rwanda, Africa to benefit children in the country through a fundraising initiative that will launch on Fashion’s Night Out.
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Four Seasons highlights UNESCO-promoted hotels via digital marketing
Hotel chain Four Seasons is highlighting its environmentally-conscious and socially-responsible properties via targeted newsletter and digital magazine articles to loyal guests.
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US stocks, Valentino and Tumblr – News briefs
Today in luxury marketing – U.S. stocks jump on manufacturing report; Valentino swings to profit in first half; Fashion brands have started to air grievances about fashion-hungry Tumblr.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Top 4 marketing challenges in the Mobile Era
There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers.
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