New York, NY — February 4, 2025 — Smartling, the enterprise AI-powered translation company, has launched a new integration with Shopify to simplify the content translation process for e-commerce merchants. The Smartling Connector for Shopify connects Smartling’s translation platform directly to Shopify’s API, automating the translation of key content such as Product, Themes, Collections, and Pages. This removes the need for manual export/import tasks, streamlining workflows and enabling faster localization for businesses expanding into global markets.

With this new integration, Shopify merchants can ingest content directly from their store to Smartling for professional and automated translation. The automated process ensures faster, more accurate translations, reducing delays and minimizing errors.

“Smartling Connector for Shopify makes it easy for Shopify merchants to localize their content for international markets with expert translation,” said Bryan Murphy, CEO of Smartling. “By connecting Smartling directly to Shopify’s API, we eliminate the need for manual translation steps and provide a faster, higher quality solution to unlock global markets.”

Pain Points Addressed:

• Manual Processes and Fragmented Workflows: The Smartling Connector for Shopify automates the translation process, eliminating time-consuming manual steps like export/import and reducing the risk of human error.
• Slow and Inconsistent Localization: Our direct API-driven integration enables quicker, more consistent translations, which is critical for businesses trying to reach new markets efficiently.
• Complex Global Expansion: Smartling simplifies the process of managing translation and localization, making it easier for businesses to expand globally without juggling multiple systems.

Key Benefits:

• Integrated Platform: Merchants can manage the translation process without needing to rely on multiple disconnected systems.
• Automated Import/Export: Content is automatically transferred from Shopify to Smartling for translation, saving time and reducing manual intervention.
• Customizable Workflows: Businesses can tailor the translation process to meet their specific needs, supporting a more flexible approach to global expansion.
• Faster, More Reliable Translations: The system combines AI and human expertise to deliver faster translations with greater accuracy, helping businesses keep pace with global demands.

Simplifying Global E-Commerce Expansion

Smartling Connector for Shopify is designed to help e-commerce businesses quickly and easily translate their content into over 450 languages and locales. By automating the translation of Product, Themes, Collections, and Pages, businesses can create a more localized shopping experience for international customers.

This simplified approach to localization removes the common barriers to global expansion. Merchants can now reach customers in different regions with content that is more relevant and accessible, leading to improved customer engagement and higher conversion rates.

Additionally, the Smartling Connector for Shopify enables businesses to scale internationally without the complexity of managing multiple systems or relying on manual processes. By automating content translation, businesses can expand into new markets faster while maintaining consistent, high-quality translations across their entire e-commerce site.