VideoMining, a leading market research firm renowned for its expertise in Shopper Behavioral Science, announces the launch of a new Retailer Partner Program. This innovative program offers select retail partners complimentary access to behavioral insights, shopper trends, and channel-specific benchmarking in exchange for participating in VideoMining’s Shopper Behavior Panel™.  The channel-specific store panel for shopper research leads the industry in anonymously tracking shopper behavioral trends and contextualizing store performance to optimize productivity.

Members of the Retailer Partner Program also unlock access to Behavior Labs™, a scientifically-sound and scalable approach to testing and learning in their stores.  Additionally, retailers can generate incremental revenue by enabling collaborative testing with supplier partners.

VideoMining’s Retail Partner Program is supported by the company’s proprietary AI sensors, strategically installed in selected "Lab Stores" to fuel the industry-wide Behavior Panel™. These sensors meticulously capture shopper behavior data every 1/10 of a second, providing a granular view of behavioral trends aggregated across millions of store trips. 

VideoMining’s proprietary AI technology mines this elaborate data capture and decodes it through the lens of shopper behavioral science.  This technology has been awarded over 50 patents to date and has led the industry’s adoption of observational research and behavioral science to generate actionable retail and shopper intelligence. 

Founder and CEO, Dr. Rajeev Sharma explains, “At our core, we believe that human action is the most authentic source of truth. And it is through our proven method of observational research that we are able to capture unbiased behavioral insights from every step of the in-store journey.” What’s more, says Dr. Sharma, his proprietary AI technology unleashes the power of “micro-moments”, providing unprecedented visibility to the smallest moments of the in-store experience that have the strongest impact on shaping behavior.

“Every step, every stop, every u-turn tells a story when you decode those micro-moments across thousands, or millions, of trips,” Sharma explains.  “But even foot traffic metrics don’t tell the full story. There are valuable, and often hidden, insights to be found in every single behavioral response: every glance at a secondary display; every millisecond of visually scanning the shelf and searching the aisle; every product picked up and put back down...that’s where the true magic lives.” 

That magic, says Dr. Sharma, is unlocked by analyzing the big picture of micro-moments through the lens of: a) what stimulus the shopper was exposed to; b) how the shopper reacted; c) how that stimulus influenced the remainder of the trip. Effectively, VideoMining’s power lies in its ability to make the hidden moments of the shopping experience visible, at scale, thus empowering retailers to take a stroll in all of their shoppers’ shoes.

Retail Partner Program members can pilot Behavior Labs™ to answer their most pressing retail questions through analytic deep dives or Test and Learns, effectively turning their brick-and-mortar stores into innovation-friendly Labs.  The tailored suite of retail solutions include: shopper marketing, category management, shopper experience, retail innovation, store-brand development, and more.

To offset the cost of market research and generate a continued revenue source, retailer participants may elect to leverage Behavior Labs’ Learn and Earn model, which incentivizes retailers to support supplier-funded shopper behavior research and collaborative testing.

Dr. Sharma’s vision is to not only provide retail-specific market research but also to act as a conduit for enabling better, faster, and smarter innovation through retailer/supplier collaboration. Alicia Cleary, former Head of Industry Relations for AB-InBev’s U.S. business unit and lead developer of the St. Louis-based Customer Collaboration Center, joined VideoMining in 2023 with the shared vision of elevating industry collaboration and experimentation through evidence-based programs.

“Innovation, if presented as a singular idea in isolation, goes nowhere. We believe the future of our industry will be built by retailers who lean into opportunities to ideate and innovate collaboratively with supplier partners.  VideoMining’s insights are unique in that they offer empirical, and indisputable, evidence to support measured innovation, along with turnkey testing and learning programs to support collaborative growth.”