In celebration of Earth Month, branded resale platform Recurate announces a series of innovative customer activations promoting more sustainable shopping practices, including the exchange of secondhand items. 

Recurate CEO & Co-Founder Wilson Griffin says, “Our data shows 73% of recommerce customers both buy and sell secondhand, participating in the full circular fashion loop. Our brand partners’ Earth Month activations further empower, encourage and educate these customers to engage in resale for a more sustainable future.”

Brand Activations During Earth Month Include:

• Mansur Gavriel: Mansur Gavriel, the design-led, accessible luxury brand designed by Co-Creative Directors Rachel Mansur and Floriana Gavriel, launched its resale program, MG FOREVER, in October 2023. Evolving the program a step further, the brand is launching an online mail-in trade-in program. Beginning in April, customers will be able to list their secondhand Mansur Gavriel pieces via the customer-to-customer marketplace, or get instant credit for mailing in those items. Click here to learn more.
• Michael Kors: Michael Kors is offering its customers the opportunity to donate to One Tree Planted for both in-store and online purchases. US donations can be made through their Pre-Loved program. This is in partnership with Recurate and ShoppingGives. Click here to learn more.
• Lizzie Fortunato: Lizzie Fortunato, a NYC-based accessory brand, became a pioneer in jewelry resale with their Re-Jeweled program launch last year. This month, 15% of all Re-Jeweled purchases will be donated to the Environmental Defense Fund. For customers looking to list their pre-loved Lizzie Fortunato pieces for resale, the brand is offering an increased payout of 110% for the month. Click here to learn more.
• Frank & Eileen: Frank & Eileen is a woman-owned, woman-led B-corporation built on an ethos of sustainable fashion. The brand recently launched its resale program, ReLoved, powered by Recurate’s ResaleOS™ 2.0, with a goal to keep 10,000 pieces out of landfills annually through resale, repair and recycling initiatives. Click here to learn more.
• NATION LTD: NATION is a contemporary women’s wear collection that values ethical practices and lowing their environmental impact. They are partnering with EcoCart to plant one tree in South America for every order placed this month. Click here to learn more.
• Peak Design: Peak Design, the worldwide leader in carry solutions, will spotlight three successful years of keeping perfectly good gear out of landfills via the Peak Design Marketplace – a global resale platform developed in partnership with Recurate. Click here to learn more.
• Amour Vert: Amour Vert, blending Parisian chic with California cool, is a leader in sustainable premium women's clothing. During Earth Month, the brand will host in-store take-back events to collect pre-loved items to be resold as part of the brand's ReAmour resale program. Click here to learn more.

Recurate invites consumers to visit these eCommerce sites throughout Earth Month to explore secondhand marketplaces, take advantage of special promotions and learn about contributing to a more sustainable world.