Hot off of a recent Series A and $17 million in total funding, Smartrr, the leading subscription and brand loyalty platform for growing Shopify brands, is thrilled to announce the appointment of James Turnbull as the Vice President of Product and Engineering. Leveraging his extensive expertise and respected career in the technology industry, Turnbull will play a pivotal role in furthering Smartrr’s commitment to engineering excellence and spearheading the next product evolution, as an all encompassing brand loyalty platform. 

James is a well-known figure in the startup software arena and open-source community, having authored 11 technical books. With an impressive track record, he has held key leadership positions at notable technology companies such as Kickstarter, Venmo, Microsoft and Sotheby’s, cementing his reputation as a visionary and influential leader.

When asked “What led you to join Smartrr?” Turnbull responded “Smartrr uniquely sits at the intersection of my experience with early stage startups, payments, and marketplaces. Additionally, female leaders are few and far between in the tech space let alone those as impressive as Gaby (Tegen).” 

Smartrr’s core belief is that the long-term success of a DTC brand hinges on their ability to grow and leverage brand loyalty. It’s this guiding principle that has inspired Smartrr’s offering to transcend from subscriptions into the greater category of brand loyalty. 

"We are absolutely thrilled to welcome James Turnbull to the Smartrr family," said Gabriella Tegen, CEO of Smartrr. “It’s undeniable, James has an incredible track record in scaling highly efficient engineering teams, but most important to us, is his dedication to building a world-class engineering org with strong principles. We are committed to delivering a great experience to our brands, one that continues to grow and evolve with time, and are excited to partner with James in this next chapter of our evolution.”

In his personal pursuits, Turnbull enjoys a range of interests including food, wine, books, and photography. He brings a unique blend of passion, experience, and innovation to Smartrr's leadership team, aligning perfectly with the company's commitment to engineering excellence and forward-thinking eCommerce solutions. Connect with James on LinkedIn here.