Last Friday, February 10, CPO Maarten Schuiling and CCO Marco Alewijnse of tech scale up JMango360 accepted the BigCommerce Award for 'most innovative integration' in London. "A milestone and proof that our solution really suits what the market needs now" said a proud Marco Alewijnse.   

Headless webshops for B2B market 

Dutch-based software developer JMango360 is one of the international market leaders in building no-code mobile apps for eCommerce companies. However, they saw the B2B market struggling to launch modern self-service ordering webshops. So they added a new product to their portfolio. A 'headless' solution for the B2B eCommerce market, but completely plug & play.   

Maarten Schuiling, CPO of JMango360 explains, "We saw B2B retailers and wholesalers struggling to build scalable B2B sales portals that were flexible enough to respond quickly to current customer demand. Deep integrations, multi-device and multi-store were a challenge."   

Previously, B2B retailers had only two options: either a fully custom webstore with the accompanying price tag and long development processes. Or a "one-size-fits all" webshop with a quick go-to-market and low price. But also with limited room for additional B2B features, integrations and re-designs.   

"Our solution offers best-of-both-worlds. Headless gives developers much more room for additional development than one-size-fits-all solutions. But where headless can take more time, we provide standard building blocks that make the go-to-market extremely fast. In other words, Headless B2B made easy.”   

In addition, the shop is instantly compatible for any device, is multi store and multi-language. "This way, companies can easily keep up with future customer demands, regardless of whether they sell via mobile, desktop, or tablet. And to every country, both to B2B and to B2C buyers."   

Huge market potential 

With 50-74% of all B2B purchases to be made online, B2B retailers need to invest heavily in a good customer experience across every channel. Headless technology supports this mission.   

Unlike traditional webshop platforms, headless technology decouples the frontend from the backend. This allows developers to develop on the front or back end of a shop with much more speed, flexibility and freedom. Because of the flexibility of headless technology, the go-to-market is often a bit more complex.   JMango360 solved this problem. It has the plug-and-play convenience of SaaS and with the matching pricing model, but with the flexibility of custom solutions. BigCommerce sees huge potential for this innovative solution.   

It is no surprise that companies like JMango360 and BigCommerce are investing in B2B. The global market for B2B digital products is worth six times more than the B2C market. And because Millennials make up 75% of the B2B workforce by 2025 (Forrester), having an optimized online ordering process on any device will only become more crucial. This is precisely why BigCommerce sees great benefit in JMango's headless B2B extension.