Leading retail technology firm Upshop announced today that Jeff Baskin has been named Chief Revenue Officer to head Global Sales, Business Development, and Customer Success. As part of the company’s robust leadership team, Baskin will use expertise from a 25-year retail and eCommerce career to drive go-to-market strategy, customer acquisition and success, and structure SaaS-based partnerships with worldwide brands. 

Baskin most recently served as Chief Business Officer at Radius Networks | Flybuy, where he helped build Flybuy into the world’s leading location-based platform for retailers, restaurants, and grocers. His time with the company saw explosive growth with major partnerships like Ahold Delhaize, Meijer, Albertsons Pharmacy, Giant Eagle, Chipotle, Dominos, Applebee's, IHOP, Petco, Joann's and many more. Baskin will remain as an advisory board member at Radius Networks. 

Omnichannel is a non-negotiable battleground in the current retail climate: omnichannel shoppers spend 2-4x more than in-store customers.  Finding profitability across channels requires retailer investment in system synchronization, fresh focus, labor efficiency, and ownable eCommerce.  Moving forward with Baskin’s dynamic omnichannel experience builds on Upshop’s momentum from recent rebranding and merger with Itasca Retail™.

“With his deep knowledge of the industry, relentless focus on customer success and track record of helping retailers drive growth and improve operations, Jeff is the perfect addition to Upshop,” said Shamus Hines, CEO of Upshop. “We are excited to help more retailers understand how Upshop can help increase profitability and improve customer satisfaction in eCommerce fulfillment and beyond. We think Baskin will help us do just that.”

“I’m excited to join Shamus and the rest of the Upshop team during this period of innovation for retailers. Grocers and C-stores are embracing technology as a way to create significant cost savings while increasing revenue,” comments Baskin. “Upshop is positioned for exceptional growth. Their new SaaS-based platform is truly a total store solution that helps retailers solve top priorities of labor efficiency, driving incremental revenue, sustainability, and fulfillment.”