Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced it has signed a partner agreement with Yotpo, an eCommerce Marketing Platform. Yotpo offers advanced solutions for customer reviews, visual user-generated content (UGC), SMS marketing, loyalty, and subscriptions. With this partnership, sellers can now build genuine social proof and trust, and access more customers – the biggest factors today in converting sales and building a loyal customer base. 

Yotpo helps brands drive growth with engaging experiences that turn one-time shoppers into customers for life. Its integrated solutions for reviews, visual UGC, rewards, and referrals in particular empower businesses to win over new audiences using their customers' voice. By joining forces Marketplacer now provides further rich functionality for sellers and consumers, as Yotpo extends their reach into the marketplace economy.

The partnership solves a long-standing pain point for customers aimed at unlocking revenue for sellers. Previously, Marketplacer's customers were unable to gauge sentiment on their products and were increasingly demanding robust options to collect product-level reviews. Yotpo’s detailed analytics dashboard enables merchants on Marketplacer to obtain a solid overview of how their products are being received by shoppers. 

“While it may seem like a no-brainer, this is in fact a game-changing feature for global e-commerce marketplaces,” says Rad Mitic, head of partnerships at Yotpo. “The complexities of gathering product-specific reviews on marketplaces without a solution like Yotpo make it near-impossible to offer shoppers accurate social proof — even with an amazing engineering team.”

“We partnered with Yotpo for several reasons, including their market leadership, focus on innovation, and ability to disrupt the future of marketplace functionality in the critical areas of social proof, online reputation, and support for sales conversion,” says Jason Wyatt, chairman and co-founder at Marketplacer.  “At the same time, this partnership enables both of our organizations to further diversify and broaden our sales channels while providing Marketplacer customers such as SurfStich, Providoor, and Barbeques Galore with the ability to collect product-specific reviews.”

Mitic added, “Most importantly, we’re now giving consumers a channel to voice their valuable feedback. We’re so excited and proud to be able to fill the void and provide sellers with insights and data that can transform businesses.”