Dive Brief:

• Wal-Mart Stores Inc intended to open 110 new stores in China between 2014 and 2016, the company announced Thursday in Beijing.
• Although the company has closed 11 Chinese stores and plans to shut down another 15-30 others in the coming 18 months, it has opened 30 more this year and its re-strategizing its overall approach in the country as online shopping becomes more popular.
• The firm Bain & Co. expects Chinese e-commerce to see 32% composite annual growth from 2012 to 2015.

Dive Insight:

Wal-Mart has been re-shuffling its efforts across the globe recently, bowing out of India and announcing that it would close 50 unprofitable stores across Brazil and China. The company is dealing with national issues in all of these countries, but how it evolves to serve online customers will be crucial, especially in the Chinese market.